There are only 10 reasons
customers don't buy.
Let's find yours.
You're getting interest — clicks, enquiries, signups, “I love this” — but not enough of it turns into money. Stop dropping your price and guessing. Diagnose the broken link, fix it, and prove it worked, in 30 days.
Get the Diagnosis — $297 founding price →Instant access. Self-paced. Founding price for the first 50 members — then $397.
Not sure yet? Watch the first lesson free →
This is a commercial intervention, not a starter course.
It's built for an established, owner-operated business — solopreneur or 1–2 people — that is already selling a service, course, membership or product, with some traffic and previous customers, but inconsistent sales. You know your stuff. You just can't tell which link in the chain is broken.
This is NOT for you if:
- ×Absolute beginners with no product, no offer, and no traffic yet — there's nothing here to diagnose
- ×Pre-revenue, idea-stage founders — this course assumes real buyer behaviour to work from
- ×Large teams or VC-backed startups with dedicated growth or CRO staff — this is built for owner-operators
- ×Anyone chasing a “get rich / passive income” shortcut — this is a commercial intervention that requires doing the work
- ×Anyone whose problem is genuinely zero traffic — this fixes conversion of existing interest, not demand generation (Module 2 helps you tell the difference)
The diagnosis
A sale is a chain, not a moment.
Break any one link and the sale dies. You don't have “a sales problem” — you have a broken link, and it can be found. Here are the 10 places it breaks:
As you read them, count how many you can't confidently rule out in your own business.
Module 1 of the course — The 10 Reasons Customers Don't Buy — walks through every one of these in detail, including their symptoms and how to spot them in your own business.
Inside the course
Diagnose → Decide → Create → Launch → Measure → Improve.
Seven modules. One buying-chain foundation, then the six-stage method run start to finish on your own business.
The Buying Chain
Understand the mental model the whole course runs on, and record your baseline numbers before touching anything.
Why aren't they buying?
Name and recognise all 10 root causes, and run a first-pass diagnosis to flag which are likely live in your business.
What to fix first
Confirm which causes genuinely apply — not just suspected — and choose the single highest-leverage fix to start with.
Rebuild the offer, message and page
Rebuild the specific assets your diagnosis flagged: a stronger offer, clearer positioning, and a page that carries the argument.
Fix the sales journey
Remove friction from the path to purchase, put follow-up in place for the interested-but-not-ready, and push the rebuild live.
The numbers that prove it worked
Read the before/after numbers that show whether the fix landed — and avoid fooling yourself with vanity metrics.
The 30-day iteration loop
Get a repeatable loop to fix the next-highest cause, and a plan to keep improving conversion long after the course ends.
Actual screenshots from inside the course. Watch the first lesson free →
Plus: a full case study, a troubleshooting FAQ, a tools & resources library, and a completion module that re-runs your baseline so you can see your own before/after.
Start the diagnosis →See the method run
Ember & Oak: diagnosis to result, end to end.
An illustrative example built to a realistic profile — not a real named business — walking through how the four stages of the method play out on one company, including the part that didn't work the first time.
Illustrative composite, not a real clientInterest everywhere, sales nowhere
A one-person home-fragrance brand — premium candles and diffusers sold online, around $5,000/month, a strong Instagram following, and real traffic to the site. Plenty of people added items to their cart. Hardly any of them checked out. The owner assumed it was price and had already run two 20%-off sales to try to fix it. Neither one moved the needle.
The break wasn't where she thought
Pulling the five signals told a different story. Traffic was the right kind of person; the product pages were doing their job — people browsed and added to cart happily. The real drop happened later, between add-to-cart and completed checkout, with a repeated theme in her DMs: “how much is shipping?” The diagnostic scored it plainly — a broken sales journey, not a pricing problem.
One cheap test, one focused fix
She confirmed it before touching anything: walking her own checkout as a stranger, the price held steady right up to the final screen — where an $8 shipping charge appeared for the first time. She rebuilt that one link. Shipping shown upfront on the product page, a free-shipping threshold, and guest checkout instead of forced account creation. Her first attempt — just relabelling the shipping line at checkout — barely helped; going deeper, onto the product page itself, is what actually worked.
Same traffic, far more of it converting
Checkout completion rose from roughly one in four add-to-carts to closer to two in five, on the same traffic, with no further discounting. She then looped back to the second cause the diagnostic had flagged — a simple 3-touch follow-up for abandoned carts — to recover even more of what used to vanish silently.
Illustrative example — figures are representative of the method, not real business results. The full walkthrough, including the fix that didn't work at first, is in the course's Case Study section.
What you get
Not a listicle. A full diagnostic system.
- ✓7 modules, 28 lessons — built for a working owner-operator, so you always know the next fix and the order to make it in
- ✓Worked example business run through every module, plus alternative examples for service, membership, ecommerce and B2B — so you see the method on a business like yours before running it on your own
- ✓Troubleshooting FAQ seeded from the 10 root causes — so when something doesn't go to plan, the answer is already written down
- ✓Lifetime access, self-paced — so you can re-run the diagnosis every time you launch something new
The 10-Cause Diagnostic tool
Scores your business against all 10 causes and outputs a prioritised fix list — so you start with the link that's actually costing you money.
$97 value — included
The full Master Workbook
16 templates covering every stage from baseline to 30-day plan. Print it, fill it in, and you've run the whole method on your own business.
$47 value — included
You'll get instant access after checkout.
Who's teaching this
I'm Dom Jones. I run several owner-operated businesses across ecommerce, IT services and course products — and I've had this exact problem myself: real interest, inconsistent sales, no idea which link was broken. This method is the diagnostic I built to answer that question on my own businesses, not a framework copied from a course.
25+ years running an IT services business, plus ecommerce brands selling on Amazon and Shopify — the method has been run on all of them.
Member results
Only verified results get published here.
This course opened to founding members in July 2026, and the first cohort is running the method on their businesses now. As their before/after numbers land, they'll appear here — real members, real figures, verified. No stock-photo testimonials, ever. If you join as a founding member and share your result, you'll be featured here too.
In the meantime, judge it the honest way: the 10 causes above, the module breakdown, and the worked case study — that's the actual method, not a highlight reel.
Investment
One-time payment. Founding price for the first 50 members — rises to $397 when the founding places are filled.
All 7 modules, plus the 10-Cause Diagnostic tool ($97 value) and the full Master Workbook ($47 value) — both included at founding price.
A straight word on refunds
This is a digital course with instant access to everything, so all sales are final — there are no refunds. That's exactly why the whole method is laid out on this page, the NOT-for-you list is at the top, and the first lesson is free to watch. Check the fit before you buy, not after — and if you're not sure, don't buy yet.
Want done-with-you support or a personal review of your funnel? Enrol first, then reach out — there are higher-touch options available for members who want more than the self-paced course.
Common questions
Is this for me if I'm just starting out?
No — and it's worth saying plainly. This course diagnoses why an existing, selling business isn't converting enough of its interest into sales. If you don't have a product, an offer, or any traffic yet, there's nothing here to diagnose. Look for a “start a business” or “validate an idea” resource instead.
What if my problem is that I don't have enough traffic?
Module 2 helps you tell the difference between a traffic problem and a conversion problem — they get confused constantly. But this course is built to fix conversion of interest you already have, not to generate demand from scratch.
How long does it take?
Built around a 30-day rebuild route: Week 1 diagnose and decide, Week 2 create, Week 3 launch, Week 4 measure and improve. There's also a weekend-intensive option if you want to move faster, or a steady 6-week pace if you'd rather go module by module.
Will this tell me to drop my price?
Almost never. Price is one of the 10 causes, but it's the one people jump to first and are usually wrong about. Module 2 covers exactly why — and how to tell if price is your real problem or just the easiest thing to blame.
Does this work for services, memberships, or ecommerce — not just courses?
Yes. Every core module includes alternative examples showing how the method applies differently to a service business, a membership, an ecommerce product, and a B2B sale, alongside the main worked example.
What do I actually walk away with?
A completed diagnosis of your business's broken link, a rebuilt offer/message/page where the diagnosis calls for it, a live rebuilt sales journey, before/after numbers proving whether it worked, and a repeatable 30-day loop to keep going after the course.
Stop guessing. Find the broken link.
Thirty days from now: same traffic, same ad spend — but more of the people who were already interested actually paying you. No more discount panic. No more “maybe it's the price” guesswork. Just a clear answer to which link was broken, the fix live, and the numbers to prove it worked.
Get instant access to all 7 modules, the 10-Cause Diagnostic tool, and the full Master Workbook.
Get the Diagnosis — $297 founding price →