Why Won't They Buy?
Diagnose why customers aren't buying — and rebuild your offer, message and sales journey in 30 days.
You will know exactly which of the 10 reasons is costing you sales, in what priority to fix them, and you'll have rebuilt your offer, message and sales journey — with the before/after numbers to prove it worked.
$297.00
Lifetime access
Course Curriculum
Module 1: Introduction & Foundations
Welcome, the buying-chain model, and your baseline before we diagnose anything.
- ▶1.1 Welcome & What This Course Is AboutFree Preview
- 🔒1.2 What You'll Come Away With + Your Baseline
- 🔒1.3 How to Get the Most From This Course
- 🔒1.4 Meet Dom + The Buying Chain
Module 2: Diagnose — The 10 Root Causes
Name and recognise all 10 reasons interest fails to convert; run your first-pass diagnosis.
- ▶2.1 The 10 Reasons Customers Don't BuyFree Preview
- 🔒2.2 Symptoms vs Causes
- 🔒2.3 Reading Your Own Evidence
- 🔒2.4 Your First-Pass Diagnosis
- 🔒Module 2 Worksheet: The 10-Cause Diagnostic + Evidence
- 🔒Module 2 Checkpoint Quiz
- 🔒10-Cause Diagnostic Tool
Module 3: Decide — Confirm and Prioritise
Confirm which root causes genuinely apply and choose the single highest-leverage fix.
- 🔒3.1 From Suspects to Confirmed Causes
- ▶3.2 Prioritising by LeverageFree Preview
- 🔒3.3 The One-Thing Rule
- 🔒3.4 Your Rebuild Priority Order
- 🔒Module 3 Worksheet: Confirmation Test Planner + Priority Matrix
- 🔒Module 3 Checkpoint Quiz
Module 4: Create — Rebuild the Offer, Message & Page
Rebuild the offer, positioning, page, credibility and price your diagnosis flagged.
- 🔒4.1 Rebuilding the Offer
- 🔒4.2 Fixing Positioning & Message
- 🔒4.3 The Page That Carries the Argument
- 🔒4.4 Credibility & Price, Handled
- 🔒Module 4 Worksheet: Offer, Positioning, Page & Credibility Templates
- 🔒Module 4 Checkpoint Quiz
- 🔒Value-to-Price Calculator
Module 5: Launch — Fix the Journey & Follow-Up
Remove friction, add follow-up, and push the rebuild live to buyer-quality traffic.
- 🔒5.1 Walking Your Own Buying Journey
- 🔒5.2 Removing Friction & Adding a Reason to Act Now
- 🔒5.3 Follow-Up That Recovers the ‘Not Yet’
- 🔒5.4 Going Live (and Buyer-Quality Traffic)
- 🔒Module 5 Worksheet: Friction Map & Follow-Up Sequence
- 🔒Module 5 Checkpoint Quiz
Module 6: Measure — The Numbers That Prove It Worked
Read the before/after numbers and avoid vanity-metric false signals.
- 🔒6.1 The Only Numbers That Matter Here
- 🔒6.2 Reading the Lift
- 🔒6.3 Setting Up Simple Tracking
- 🔒6.4 Your Before/After Scorecard
- 🔒Module 6 Worksheet: Metrics, Tracking & Before/After Scorecard
- 🔒Module 6 Checkpoint Quiz
Module 7: Improve — The 30-Day Iteration Loop
A repeatable diagnose-decide-create-launch-measure loop for the next cause.
- 🔒7.1 Reading the Result & Choosing the Next Link
- 🔒7.2 The 30-Day Improvement Loop
- 🔒7.3 When Standard Advice Doesn't Apply
- 🔒7.4 Your Ongoing Conversion System
- 🔒Module 7 Worksheet: 30-Day Improvement Plan
- 🔒Module 7 Checkpoint Quiz
Case Study
A detailed and a short second worked example bridging lesson skills to full-method application.
- 🔒Detailed Case Study: Ember & Oak
- 🔒Short Case Study: Clearwater Copywriting
Troubleshooting FAQ
Answers to the predictable stuck-points, seeded from the 10 root causes.
- 🔒Troubleshooting FAQ
Tools & Resources
Essential vs optional tools, templates, glossary — kept separate so it can be updated independently.
- 🔒Tools & Resources
The 30-Day Rebuild Route
The default timetable mapped to the 6 core modules, plus weekend-intensive and steady 6-week variants.
- 🔒The 30-Day Rebuild Route
Course Completion
Final review against your Module 1 baseline, next steps, and your completion marker.
- 🔒Course Completion