Why won't they buy? Find your #1 blocker in 60 seconds.
There are only 10 reasons customers don't buy. Score each one honestly — based on real evidence, not assumptions — and get your ranked shortlist of suspects. Free, no fluff.
0 of 10 scored
1. Wrong audience
Interest comes from people who were never going to buy this
2. Weak / confusing offer
They can't tell what they'd actually get
3. Poor positioning
It doesn't feel made for them specifically
4. Insufficient credibility
No proof you can deliver the result
5. Wrong price
The number doesn't match the perceived value
6. Weak landing page
The page doesn't carry the argument
7. No urgency / reason to act now
Easy to say "maybe later"
8. Broken sales journey
Friction between interest and payment
9. Poor follow-up
The "not yet" crowd is never followed up
10. Curiosity-only traffic
Ads/content attract browsers, not buyers
Score all 10 causes to see your diagnosis — a low score is still useful evidence.