Owner Foundry
Free Scorecard

Your Amazon listing is losing sales every day. Here's exactly where.

Run 16 checks on your Amazon listing in 15 minutes — and find at least 3 fixable gaps you can act on today. Most sellers discover problems they've been blind to for months.

Amazon Listing ScorecardFREE
Section 1 — Keywords & Discoverability
The title structure that wins the algorithm
The hidden keyword field most sellers miss
Why your listing may be invisible
The image that stops the scroll
Section score__ / 4
16 checks across 5 sections

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What the scorecard covers

The title structure that tells Amazon's algorithm exactly who to show your listing to
The hidden keyword field most sellers leave half-empty — and what to put there instead
Why your listing might be invisible for your best search terms (and how to fix it today)
The one image that stops the scroll — and whether yours is doing the job
What your bullet points are actually competing against on the page
The conversion signal Amazon uses to decide whether to keep showing your listing
Why your price might be killing your rank even if it's competitive
The fulfilment check that directly affects how often Amazon recommends you
The review metric that matters more than your star rating
The promotional trigger most sellers ignore that can move you up the search results
What the Buy Box check reveals about your account health
The content section that top 1% sellers have — and most mid-level sellers skip
Whether your listing is set up to convert mobile shoppers (most aren't)
The backend field that feeds Amazon's A9 algorithm directly
The image sequence that walks a buyer from curiosity to purchase
The single number that tells you if your listing is actually working
Inventory runway (30+ days)

Built by a real Amazon FBA seller. I run multiple products across UK and US marketplaces — this is the exact checklist I use on every listing before running a single pound of ads.

— Dom Jones, Owner Foundry

What sellers found when they ran it

I've been selling on Amazon for two years and thought my listing was solid. This scorecard flagged four backend search term gaps I'd completely missed. Fixed them over a weekend — impressions went up within days.

Sarah K.

UK Amazon seller, kitchenware

The image compliance check stopped me dead. My main image had a lifestyle element I didn't realise was against guidelines — which explains why my CTR was consistently below benchmark. Simple fix, but I'd never have spotted it.

James T.

US FBA seller, outdoor accessories

Every single one of my bullet points was feature-led. The scorecard made that obvious in about 30 seconds. I rewrote them the same afternoon — benefit-first throughout. First week conversion rate was noticeably better.

Rachel M.

Amazon brand owner, home & garden

Ready to find your gaps?

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